Case Study on the Case of Foodie Global

Foodie Global is one of the well-known food brands developed in Manila by the Dee family. This company was also not spared from the pandemic and has been doing major adjustments in order to sustain the business in the best possible form. Have you got an assessment task related to the case of foodie global? Our case study help experts will let you know all the details about it.

Brief Overview of the Foodie Global

For the brand, dining in was out of the question as there was a lot of strictness in case of the quarantine and COVID rules. The company made a shift to delivery which resulted in the taking of the operations from 80 to 90 per cent, and the company even purchased mobile freezers, which allowed and helped them do delivery using it to accommodate the demand for the special frozen yoghurt.

Other issues which were handled were the Father’s Day sale, which was hyped in the year 2020 as compared to the other years, which all was due to the Swiffer delivery shift. The community quarantine guidelines became less strict with time and allowed only 30 per cent of the customers to be in a dine-in format. Eric, the owner, shared that the priority was always safety, and for this reason, they launched the initiative and campaign named #DeeLiciouslySafe to help portray that they are going beyond many to keep both the customers and the staff safe from infection.

Safety Measures

Safety measures were accelerated, which also included digital initiatives such as the digital menu and transactions that were cashless, and they also provided the option of credit and debit cards for money transfers. Those who still had cash were given the UV disinfection techniques using the UV technology. These were the major safety measures that were taken by the company, and the owner himself assured and made it detrimental that they were mindful of adjusting to the new norm, which was buying contactless thermometers which would take the temperature of the customers in a mechanical way.

The last and most significant step taken was laying off the employees, as this was the most difficult part of the company which was done while the pandemic was paying it. The sustaining of all is not possible, and therefore, steps were taken in that case as well where communication issues were communicated, and the laying off was also done in a minimal way.

Significant Modes of Business

The owner of the company also shared some important modes of business with the employees, which were transparency, clear communication, technology, and being ability to adapt. The pandemic was erratic in nature and it became more important to share this message with the company in a clear way. Dee made it possible to be responsible so that the message could be transferred from the highest to the lowest level.

Empathy was the biggest part of it, and therefore, plans were created which made it possible to look through the future. The company made sure that the communication was done properly, and they had to achieve things that were essential in reminding employees that everyone had a significant role in helping and building the company that it is today.

Flexibility and Adaptation

For flexibility and adaptation, Dee emphasized that making such adjustments in the unprecedented time would help businesses not to be doomed. It is obvious and thoughtful that if the adjustment and flexibility are not at the right time, the company will fail, and therefore, flexible thought is essential. One all-encompassing method of being flexible is using more technology to one's own advantage. These days, one can have many apps help not only internally but make it more efficient for customers as well.

The main concept was the homegrown food concept, which has been running for two generations. Many things can be learned to form the company and the family which is running the business. Even in the family, it is essential that communication is done at a better level.

This can be helpful in managing and making the business successful, and this has been done in the case of foodie global based in Manila, and it has been increasing its reach to other parts as well. They have been able to preserve the cultural heritage of food with their brand which encompasses it and provides some dishes which have been popular within the community for a longer time. This was done by chefs who were Michelin stars and gave the brand a popular taste and name

With time and diversifying technology, the business is continuing to be growing and the people in the company have been giving their full effort as well. The sudden shift in the pandemic is something which can be learned from the company and Mr Dee as well, where suffering and debating under fear of failure is no solution ever.

In Spite, one should move forward and make sure to have consistency while dealing with the problems which are encountered, be it business or life. This can be learned from the brand in the field of business, and they have been able to prove their competency using methods that are adaptable and diversified, which led to success in the tough pandemic time. The company has been truly able to set examples for the people and the entrepreneurs out in the market, and things can be learned from the brand as well.

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