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BSBMKG609- Strategic Marketing Plan Concept

Organizations are gradually getting aware of the need they have to enter digital platforms and create an online marketing strategy that defines the direction of the firm. Often, individual actions are created in digital media, such as sending emails or opening profiles on social networks, with which the expected return is not obtained.

However, the problem is that most of the time, there is no roadmap to do it and no objective that determines what we want to achieve. Therefore, it is important to create an online marketing strategy, a long-term plan that helps you work towards a specific goal.

Our BSBMKG609 Assignment experts have listed a summary of twelve of the necessary steps that you should take into account if you want to create an online marketing strategy simply. A strategy that meets the requirements of your organization. After reading these you can find many BSBMKG609 assessment answers.

1. Projects the strategy in phases

The objectives of the strategy to be implemented will always have to be governed by the business goals itself. Also, any strategy must be profitable in the shortest time possible, that is, a maximum of one year, but also offers the strength and guarantee of a medium and long-term project that allows us to consolidate in the market and make our business more competitive.

2. Study and identify the temporality of the business

If we know what are the most prosperous times of our company and those in which it sells less, we will know how to invest in the different marketing and advertising campaigns more successfully and functionally. Through these campaigns, we must ensure that even in the shortest sales times we can achieve a constant positioning of the brand in the market.

3. Prioritize content and goals

Developing a diagram can be helpful to prioritize the development of topics and content that we are going to develop about our company in the marketing strategy. If we define the topics to be discussed and the subtopics, as well as the number of publications and their timing, it will help us to generate matrices more oriented to obtaining the results we want to achieve. With this work, it will be easier for us to measure the results and to know if the efforts are having the expected success in our audience.

4. Content storytelling

For a business to prosper, one of the most fundamental issues is that clients or potential clients know what we offer and how we do it. To do this, every company must have enough tools to explain its services and that this information reaches the target effectively and easily.

5. Establish a conversion funnel

The content strategy and the marketing campaigns that we have implemented will show us a series of results in the form of leads. These data that we have obtained about customers through the different actions that we have been executing, we must guide them towards conversion to sale.

6. Design the strategy

Depending on your objectives (for example, to retain your audience or attract traffic to a landing) you will carry out one or the other strategies.

7. Execute the appropriate actions

This part is the most practical. It is about specifying as much as possible what, how and when you are going to carry out the objectives determined for your social media strategy.

8. Choose the tools

What tools are you going to use to achieve the objectives? Which ones will you use for each action? And to measure the objectives? This point is key too. There are countless tools on the Internet and you must choose the ones that best suit your needs.

9. Plan a Calendar

You have to plan everything on a short, medium and long term calendar. No matter how long the plan is, it is always advisable to do it. Above all, to have a global idea of what you are going to do.

10. Define the Budget

You must take into account what will be the budget to invest in our online marketing plan. This will be determined by the financial resources available to the company and the investment need required by your plan.

11. Monitor Constantly

The only way to know if what you are doing is working or not is to monitor it constantly.

12. Measure Results

The objective is to carry out a thorough analysis of the results to calculate what your ROI has been. It is what will determine if what you have planned has gone well or not.

Assignment Sample on BSBMKG609 Solved By Marketing Experts

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