MKTG5003 Synergising Marketing Assessment Answers

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In marketing, synergy happens when multiple marketing endeavours generate a reaction that is bigger than the aggregate of the cumulative responses of the two. The key to generating marketing synergy for smaller businesses, which sometimes lack the means for an ambitious marketing budget, is in several low-cost activities. Furthermore, it can be very well stated that the marketing sector has seen a revolutionary transition in recent years as a result of the increased use of cell phones, online or internet connections, customer information sets, environmentalism, and market globalization in particular.

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List of Universities Offering MKTG5003 Synergising Marketing

• Victoria University
• University of Sydney
• University of Melbourne
• Griffith University
• Federation University
• Deakin University
• University of New Castle
• Australian Catholic University
• University of Tasmania

The above Australian institutions are well-known for the high quality of their teaching and research, and they offer a variety of inter-related degree programs.

Course Structure and Topics Covered Under MKTG5003 Synergising Marketing

• Creating and capturing customer value
• Partnering to build customer relationships Analyzing the marketing environment
• Understanding consumer and business buyer behaviour
• Creating value for target customers Summary presentation and marketing plan
• Products, services, and brands.
• Developing new products and managing innovation
• Pricing to capture customer value
• Advertising and public relations.
• Personal selling and sales promotions
• Direct and digital marketing: building one-to-one customer relationships. Poster details
• Sustainable marketing Critical comments: marketing plan

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Learning Outcomes of MKTG5003 Synergising Marketing

• Apply key marketing theory to the marketplace's different viewpoints of local and global customers and enterprises.
• Examine current marketing challenges for their effects on consumer and business purchasing behaviour, both locally and globally.
• Examine marketing strategies for their application to consumer and company purchasing behaviour in a variety of market circumstances.
• It is a respectable artefact that combines the science and art of marketing tactics that affect consumer and company purchasing behaviour.
• Exhibit professional and academic ethical standards and use marketing-specific writing, reference, and acknowledgement traditions.

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Career Opportunities Associated with MKTG5003 Synergising Marketing

• Social media marketing coordinator
• Marketing assistant
• Marketing executive
• SEO specialist
• Marketing analyst
• Digital marketing coordinator
• Director of marketing

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Discussion Forums

Discussion forums including Performative Analytics Forum, Reddit, etc., are well-moderated market forums. Such forums serve as premier online platforms to get in contact with customers, innovators, and managers throughout the world. The community is highly qualified and they are very active and usually shares their experiences, latest news, information, and also discuss the latest data analytics tools and methodologies.On such platforms, you have the greatest opportunity to ask your queries from such great people. You may also get access to numerous tools, events and services for understanding, development, and practice.

Research Review of Synergising Marketing

Marketing strategy is a notion that is essential to the practice of marketing and is at the intellectual centre of the discipline of strategic marketing. It is also the location of many of the most important contemporary issues highlighted by marketers and CMOs. Moreover, we identify multiple chances for producing critical and particularly related marketing communication strategy knowledgemdash;the quantity and relevance of an unsolved company's marketing problems and potential to change practice has perhaps never been greater (Morgan, et al., 2019). Business cycle (BC) swings have long been disregarded in marketing studies. Meanwhile, at the beginning of the millennium, with more than a decade of economic boom, the world's economy saw a severe shrinkage, reminding marketers that BCs may significantly disrupt company activity and even jeopardize the sustainability of many enterprises (Dekimpe and Deleersnyder, 2018).

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References

Morgan, N.A., Whitler, K.A., Feng, H. and Chari, S., 2019. Research in marketing strategy.Journal of the Academy of Marketing Science,47(1), pp.4-29.

Dekimpe, M.G. and Deleersnyder, B., 2018. Business cycle research in marketing: a review and research agenda.Journal of the Academy of Marketing Science,46(1), pp.31-58