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Highlights
Do you know that the marketing job is regarded as one of the most demanding jobs in Australia? The number of available positions has increased substantially, with 37% of firms planning to grow their workforce in the last 12 months.
With a growth rate of 2.2 percent predicted over the next five years, compared to a 1.5 percent rate expected in the Australian workforce overall, no doubt investing in or starting a career in digital marketing may return great benefits in the future.
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Marketing is a multidimensional activity. It is a combination of managerial and creative functions and scientific or analytical functions. This unit serves as a bridge between the essential ideas of markets and marketing studied in the foundation unit and a more in-depth study of marketing as a discipline. The unit is taught from the perspective of a Marketing Manager who makes judgments about items in the marketplace and uses tools to do so. Students are taught various tools, many of which help build and implement a marketing mix (the core ingredient of marketing strategy).
As such, the unit focuses on marketing management issues such as market research, branding, pricing, distribution, marketing channels, and service marketing. The unit includes a discussion of the ideas of providing goods and services that add true value and encourage responsible resource management and recognise responsibility for the common good, the environment, and society.
This course aims to provide you with knowledge and comprehension of important marketing ideas, tools, and techniques. The course establishes a solid basis for marketing practice and allows students to build on this foundation in higher-level marketing units. To give you more information about this, our MKTG207 Marketing Toolkit assignment help experts have added the learning outcomes of this course; take a quick look at what will you gain -
Our MKTG207 Marketing Toolkit academic assistance suggests that the course covers all important topics and concepts related to marketing and marketing management. So, take a look at some topics covered in your course syllabus.
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Marketing management is defined as "the planning, organising, managing, and implementation of marketing programs, policies, strategies, and tactics meant to develop and fulfil the demand for the firm's product offerings or services to generate an acceptable profit." Marketing management is especially crucial for small firms because it allows them to compete on an equal footing with larger competitors in the sector. Consumer research, innovative campaigns, marketing methods, and favourable branding may all help a firm stand out from the crowd.
Source - Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Introducción al marketing. Pearson Prentice Hall.
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There are mainly four types of marketing structures: oligopoly, perfect competition, monopoly, and monopolistic competition.
Customer value can be defined as a customer's opinion of how much a product or service is valuable compared to the alternatives.
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