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Do you know how many Australians used social media in the year 2021? Well, the data released by the Australian government says that Australia had 22.82 million internet users in January 2021, accounting for 89 percent of the entire population. Australia had 20.50 million social media users out of those that used the internet, putting the country's social media penetration at 80%.
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Social media has evolved from a novelty to one of the most potent marketing tools available to organisations if they know how to use it. The "big 5" social media, Facebook, LinkedIn, Instagram, Twitter, and YouTube, are heavily emphasised in the Social Media Strategy course. It's been created to provide you with all of the knowledge and skills you'll need to create a thorough and effective social media strategy, as well as the tools you'll need to influence your audience with relevant content that converts them from follower to customer.
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Assignment
Solution
Social media strategy is a necessary tool for businesses to communicate with their customers. When done effectively, it shows that the company is active and focused on communicating with its customers. You have more to lose the longer you wait. When done correctly, social media campaigns may result in an increase in consumers, traffic, and engagement.
Source - Hoffman, Donna L., and Thomas P. Novak. "Social media strategy." InHandbook of marketing strategy. Edward Elgar Publishing, 2012.
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A social media strategy can be defined as a list of everything you wish to do with social media in order to get your objective.
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As per a survey conducted in Australia among teenagers found that they mainly use YouTube.